General cultural differences between uk and india marketing essay

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General cultural differences between uk and india marketing essay

Watch this video animation to find out some interesting facts. The UK is made up of four countries: To add to the confusion, citizens of the UK are called British. The home nations England, Wales and Scotland and the north-eastern part of Ireland Northern Ireland are based on the two large islands of Great Britain.

The UK census estimated the population of the UK to be over 63 million people and this has grown to 67 million since then. There are two official languages in the UK, English and Welsh. Other languages and regional dialects exist; for example, Gaelic is spoken in some parts of Scotland, although it is not an official language.

All four seasons are experienced throughout the UK, although the climate and temperatures vary according to region. Winters are usually damp and cold, especially in Scotland, with lots of snow particularly in the mountainous areas of the North.

Summers are moderately warm and wet. Being an island, rain is a persistent feature for the majority of the country with the North West being the wettest and the South East tending to be the driest. For further information, please see below: The British Council http: In many cases, they simply fear they may say something that the other party finds offensive or which results in a misunderstanding.

They reason therefore, that the best way to avoid this uncertainty is not to start a conversation at all. Privacy and personal space The people of the UK value their privacy highly.

Although the UK is multi-cultural, this privacy requirement forces many people to be rather wary of making new friends. If a foreigner really wants to adapt to British culture and make some valuable connections, they need to be patient and realise that creating such friendships may take longer than anticipated.

The high value put on personal space is also visible in everyday life, as when people will avoid sitting next to someone else on a bus or apologise if they touch someone accidentally. Foreign business partners may find that their UK counterparts may even be too polite. People in the UK do not normally criticise or openly complain in public; or even provide negative feedback, when asked for their honest opinion, irrespective of whether or not such comments are warranted.

It is therefore essential to read between the lines and seek out the honest opinions of relevant parties. Similarly, foreign business partners need to ensure that they are sending a clear message, so that there is no room for assumptions and no hidden meanings that could be misinterpreted.

The British also value politeness and courtesy and, as a matter of course, will express a significant amount of respect when interacting in a business situation, either out of sincerity or simply because they are adhering to cultural norms.

Generally, it is probably impossible to develop a thorough understanding of British culture during a short business trip.

General cultural differences between uk and india marketing essay

In order to develop a valuable business relationship with your UK counterparts, you should take a long-term approach, respect their values of privacy and politeness, and look for shared interests.

The first section will focus on the attitudes and values of the people. The second section will concentrate on the education system, training and placements in the UK, with particular emphasis on business-related matters. A significant proportion of the population go on to acquire a university education, where a typical undergraduate degree can be attained in three years, in contrast to most other European countries where undergraduate study normally lasts for five years.

Generally, undergraduate degrees are seen as a basic entry qualification to a career and many business professionals seem to put greater emphasis on the status acquired through experience rather than academic achievements.

This is even more evident amongst the more senior staff of an organisation. Therefore, the use of academic titles is uncommon in signatures or on business cards. Very often this is in contrast to the practice in many other European countries where to gain a respected professional status, success needs to be based on a solid academic background.

With respect to computer literacy, it is possible to conclude that the younger your colleagues are, the greater the chances of them being proficient and experienced, although there are exceptions. Due to the highly developed private school education system, comparisons between schools are usually made, especially as to whether someone went to a private or public school fee paying or a State school free of charge.General Cultural Differences Between UK And India Marketing Essay.

Print Reference this. The chapter ends with general cultural difference between UK and India is clarified by using Hofstedeā€™s five cultural dimensions. General Cultural Differences between UK and India. Analysis of impact of culture on international businesses is made in the following text in order ascertain the level of cultural understanding manager should possess in order to perform successfully.

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If you are the original writer of this essay and no longer wish to have the essay published on the UK Essays website. Buy The Cultural Differences between India and the UK essay paper online Every society, community and country has its own culture.

When one is doing business in the international environment, knowledge of cultural peculiarities is one of the keys to global commercial success. Cultural differences between developing countries (China/ India) and developed countries (UK) Obviously, the culture in UK is totally different from Chinese culture.

UK focuses on individualism, as opposed to collectivism.

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