Yesterday I made a post about call to action marketing and defined what is a call to action in the first place.
And this is nothing new. Marketers have been using similar CTAs to drive action for years — even before they were writing them for websites and digital ad campaigns.
Click to tweet This means that there are some basic principles marketers have been using for years that continue to drive results. Many of these are from magazines, encouraging readers to start or renew a subscription.
Some are more obvious than others in their execution, but all take a similar approach to driving action. Sales and Marketing Management Magazine So if you were waiting for the perfect time to seize this opportunity, the time is now. Send for your free issue today.
Outside Magazine Discover the exciting world of outside. Harpers Magazine May I send you a free copy? Nothing too exciting, right? To be honest, though, those were some of the more creative ones.
The majority read like this: Do mail your acceptance to me today. So act right now.
But please mail your card today! Of course, this particular example is exclusive to print campaigns. And I shudder to think of the abysmal conversion rates if they did. Even so, there are three things that nearly all of the examples above include that are important for any CTA, regardless of format: A no-obligation statement that removes or reduces risk.
You have to tell people what to do next. Together, these three elements make for a simple, straightforward request that requires little of the consumer. After all, why would they spend time rewriting and redesigning what already worked?
Today, this might come across as dated and spammy.
But based on the three CTA elements we covered above, it checks all of the boxes:Sep 22, · Here are 30 motivational sales quotes to keep your head up and power through any rejections. But first, what is it that separates good salespeople from great salespeople? Salespeople have one of the hardest jobs in the world to do.
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Dec 23, · Doing business God’s way includes four cornerstones that will help you move into the light of universal laws, which must happen before we begin the entrepreneurial work of creating a business or expanding an established business.
The first cornerstone is the utilization of . Mar 23, · Are your website visitors inspired to take action?
If not, the problem could lie with your call to action. Your call to action is the most important part of your marketing campaign, and is the difference between losing a potential customer and making the sale.
A list of fifty powerful “call to action” phrases to use in all of your future ad-copy. The results will astound you. Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns.
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